Here’s How It Works for You
Every episode starts with a real business owner facing a real business problem; sales pipeline, cash flow, hiring, systems, positioning, etc. We review the problem and then match the owner to a subject matter expert, like you, to help. We then reach out to provide a brief before the recording, so they can arrive at the recording prepared for a focused discussion with the owner.
At the end of the discussion we provide you with a published episode that showcases exactly how you think and what you bring to the table. We also promote the recording to an audience of business owners who are actively looking for experts like you.
Meet Our Expert Partners
Black Court
Accounting & Finance
Armanino
Accounting
nxTrek
Operations
Insperity
HR
Damen Jackson
Marketing
Sales Maven
Sales & Marketing
Podcast Purpose:
Participating experts get three things most marketing efforts can’t deliver: a warm, ready-made audience of decision-makers, a credibility-building record of their thinking, and direct exposure to business owners who are already looking for help in your specialty.
Visibility
Each episode is promoted to our full audience of entrepreneurs and business leaders. People who are actively wrestling with the exact kind of challenge you are expert in.
On the Pillars of Performance, you are not advertising – you are demonstrating.
Engagement
The Pillars of Performance is not a panel discussion or a Q&A session.
Each episode is a chance to work through a real problem with an owner who is experiencing it.
The conversations are specific and substantive.
Lead Generation
The Pillars of Performance gives you a platform to share your expertise, not sell it.
Listeners get the authentic you, not a curated ad. They get to see how you think and what you know and will reach out because you have proven yourself to be a trusted advisor.
A Note on Promotion:
We promote every episode to our audience. We’ll also send you the final episode link and short clips you can share with your own network; because a record of your expertise in action is some of the most authentic content you can put in front of potential clients.
Are You An Expert In One Of These Areas?
1. Sales
Help businesses optimize their sales strategies and processes.
2. Marketing
Advise on effective lead generation and branding strategies.
3. Accounting
Provide guidance on financial reporting and cash flow management.
4. Finance
Share insights on capital raising and financial performance.
5. Operations
Discuss organizational efficiency strategies.
6. Human Resources
Share best practices for talent management and organizational culture.
7. Information Technology
Offer expertise in leveraging technology for business growth.
How It Works:
Apply to Join the Expert Network
Complete a short intake form telling us your area of expertise, the types of challenges you solve best, and your general availability. This lets us match you accurately when the right business owner comes along.
Record the Conversation
A 60–90 minute recorded Zoom conversation with the business owner and the Pillars of Performance hosts follows. You’ve seen the brief of the owner’s challenge and you’ve had some time to think it through. Your job is simply to help — the same way you would with a client, on the record.
Receive a Match Brief
When we identify a business owner whose challenge fits your expertise, we send you a brief summary of their situation before reaching out to schedule. You’ll know exactly what you’re walking into. Most episodes are scheduled within two weeks of a match.
We Handle the Rest
We produce, publish, and promote the episode. You receive the final audio and a link to share with your own network. Most experts find it’s the most efficient content marketing they’ve done all quarter — one conversation, ready to share.
Ready to Put Your Expertise to Work?
